Whether it’s creating a logo for the local plumber or developing an entire brand identity for a multi-billion-dollar super fund, the tool I use the most are my ears. It's listening that leads to insight and insight is my creative launch pad.
The work shown here is a sample of some of the projects I've created and been involved with over the years. Hopefully, you'll see something here you like and want to know more. If so, please get in touch.
GSK
Client: GSK.
Project: Research Pipeline Identity & Brand Guide.
Objective: Unify GSK's numerous research projects under the one identity.
Insight: Imagine if today was the day we found a cure for cancer.
Brand Identity
Brand & Style Guide – Presentation Folder
Brand Guide – Content
Trade Stand
IFM INVESTORS
Client: IFM Investors.
Project: Brand Booklet.
Objective: Encourage all employees to embrace IFM Investor's brand philosophy.
Insight: If the design and production values of a document are presented more like a coffee table book and less like an instruction manual it's more likely to be read, referred to and kept.
Brand Booklet – Front Cover & Spread
Brand Booklet – Content
HOSTPLUS
Client: HOSTPLUS.
Project: Brand positioning and redesign.
Objective: Transform an industry super fund business into an industry super fund brand.
Insight: You can, and should, expect more from your super fund.
Brand Positioning & Design
Brand Guide – Content
Brand Guide – Refresh
BP
Client: BP.
Project: BP Superwash.
Objective: Create a consistent identity to appear at BP service stations around Australia.
Insight: A BP Superwash is the most convenient way to wash your car.
Brand Identity
Signage, Decals & Point of Sale Items
Posters
TC PLUMBING
Client: TC Plumbing.
Project: Brand Identity.
Objective: Take an existing logo and create a contemporary look and feel.
Insight: A smart business deserves a smart identity.
Brand Identity
