Multiple messages, multiple channels with one single-minded creative thought tying it all together? Campaigns are one of the most challenging yet most rewarding streams of communication for any creative. Here are a few that I've had the pleasure of being involved with.
HESTA
Client: HESTA.
Project: Campaign Manifesto & Brand Extension.
Objective: Across all communications, make our members feel that HESTA understands them.
Insight: A simple acknowledgement goes a long way.
Campaign Manifesto
Government Co-Contribution Banner Ads
Income Stream Direct Mail Pack
Income Stream EDMs
Income Stream Online Video
HOSTPLUS
Client: HOSTPLUS.
Project: Brand Campaign.
Objective: Communicate that Hostplus is your industry super fund.
Insight: We see pluses.
TVC
Press Ads
Website & Mobile
Banner Ads
YMCA
Client: YMCA.
Project: The gym for every body.
Objective: Encourage people to join their local YMCA gym.
Insight: Whatever your level of physical fitness, there's a gym to suit you.
Direct Mail Packs
Posters, Counter Cards & Online Banner Ads
Email & Mobile Communications
HOSTPLUS
Client: HOSTPLUS.
Project: Health Wealth Campaign.
Objective: Encourage members to stay healthy.
Insight: The super fund that helps look after your wealth can also help you take care of your health.
Participants Pack
Direct Mail Pack
Welcome Letter & Gift Voucher
Workplace Leaflets & Poster
Induction Video
BICYCLE NETWORK VICTORIA
Client: Bicycle Network Victoria.
Project: Bupa Around the Bay.
Objective: Encourage cycling enthusiasts to take part in Australia's biggest one day ride.
Insight: Get your heart racing!
Direct Mail Packs, Posters & Leaflets
JEWISH CARE
Client: Jewish Care
Project: Annual Appeal.
Objective: Encourage people to make a donation to a worthy cause.
Insight: Giving is in our nature.
Campaign Identity
Campaign Positioning
Community Poster & Press Ad
