Direct marketing is one of my favourite disciplines. There's no better feeling than knowing your piece of communication has made it past the waste basket and engaged your audience long enough to illicit a response.
Here's a little taste of my expertise in this area…
HESTA
Client: HESTA.
Project: Member segmentation postcards.
Objective: Introduce HESTA's new segmentation model to internal staff.
Insight: Get to know your members.
THE ROYAL CHILDREN'S HOSPITAL
Client: The Royal Children's Hospital.
Project: Regular gift giving program.
Objective: Encourage people to make a donation on an ongoing basis.
Insight: We need your help.
Front Cover & Opening Spread
Spreads
HOSTPLUS
Client: HOSTPLUS.
Project: Financial education series.
Objective: Help members learn more about how to best manage their money.
Insight: Understanding money is all about attitude.
Direct Mail Packs, Leaflets & Postcards
GUILD FINANCIAL SERVICES
Client: Guild Financial Services.
Project: Additional super contributions.
Objective: Help members understand the benefits of making additional contributions to their super.
Insight: A little can add up to a lot.
Direct Mail Pack
HOSTPLUS
Client: HOSTPLUS.
Project: ChoicePlus.
Objective: Introduce ChoicePlus (a new investment option) to members who want to take a more active role in their super.
Insight: Look who's in charge.
Direct Mail Pack
BP
Client: BP.
Project: Global Choice.
Objective: To encourage BP-Citibank MasterCard holders to join a carbon reduction program.
Insight: Balance your need for mobility with your desire to be environmentally responsible.
Direct Mail Pack
HOSTPLUS
Client: HOSTPLUS.
Project: Pacific Fair shopping spree.
Objective: Collect member details by motivating them to visit Hostplus' Super Centre.
Insight: Get your super in the bag.
Direct Mail Pack
YMCA
Client: YMCA.
Project: Health & wellness.
Objective: Encourage members of the YMCA to get their friends or family to join too.
Insight: Give someone you care about the gift of health & wellness.
Member Get Member Direct Mail Pack
ESSSuper
Client: ESSSuper.
Project: Income Stream.
Objective: Encourage members to call ESSSuper to discuss their retirement options.
Insight: It's easy once you know how.
Direct Mail Pack
AUSTRALIAN SUPER
Client: Australian Super.
Project: Salary Sacrifice.
Objective: Inform members of the benefits of salary sacrificing.
Insight: A small sacrifice now can make a big difference to your super later.
Direct Mail Pack
HOSTPLUS
Client: HOSTPLUS.
Project: Voluntary Contributions.
Objective: To drive members to contribute to their super accounts above the 9% Super Guarantee.
Insight: Contribute, compound, comfort.
Outer Envelope
Brochure
